AN IN DEPTH LOOK INTO THE IMPORTANCE OF FIT IN EYEWEAR

This is the largest consumer study of its kind to look at the impact of fit

in the eyewear industry across UK and US markets. The research highlights areas where the eyewear industry can innovate to improve the buyer experience.

The study identifies the pain points of buying glasses and sunglasses and shows how 3D innovation can give eyewear retailers, opticians and brands a competitive advantage.